UX, UI, Service Design, B2B
Business Portal
BLADE is a technology-powered, global urban air mobility platform. It allows users to commute by helicopter or seaplane within and around cities and to jet to popular destinations.
A new booking portal for Partnerships
CMO and Partnerships approached tech with an ask to build a portal for users booking on behalf of other users. This use case was not possible with the existing product flow.
From Jan-Feb 2023, I created a comprehensive B2B portal for a MVP to swiftly address partnership needs.
How might we allow a user to book a flight for someone else, in a system where many details and communications need to be relayed and permissions granted?
Setting up Agents for success
New User type meant changing the user flow.
Users were at the time unable to book from any page on the site. They needed to either log in, sign up, or be directly on the homepage in order to book a flight.
When preferred partners and other agent-like users want to book flights for their clients. they have to call into flier relations to achieve this booking.
This leads to users in the system without their knowledge and consent, incomplete profiles, inefficient communication with the fliers, and an inability to track the effectiveness of campaigns and partnerships.
This is unacceptable because it is inefficient, complicated and hard to track. It is a suboptimal user experience for both the Client (Flier) and the Partner (Booking Agent).
I aimed to design a solution so the Agent User is able to manage and book their clients on their own, billing is simplified, and the flier is ultimately able to have the best experience of our service and the service provided by our Agent users.